Locked in a bitter competition with Crayola and 3M, the Mr. Sketch marker company was searching for an edge to corner the elementary school coloring market. The brightest minds in the marker industry were assembled to design the new product, and the resulting innovation was destined to change the business forever: Mr. Sketch Scented Markers. The only problem was figuring out which smells would go with each color. For the first time ever, we are…
