Never Sexy Enough: A Timeline of Ruby Tuesday’s Burger Campaigns

rubyRuby Tuesday’s ad campaign, 2013: “Ruby Tuesday’s latest ad campaign is drawing attention to the “hot, buttery” buns used in a new line of pretzel cheeseburgers by encouraging customers to have #FunBetweenTheBuns.

The casual dining mega-chain is combining a series of four entirely unsubtle video spots (featuring what one might call “mood music” and a flirtatious female voiceover) with an open call for customers to post pictures of their burgers on Twitter and Instagram with the hashtag #funbetweenthebuns. The luckiest users will have their dining exploits posted at funbetweenthebuns.com.”

2020: Put A Little Bit Of Ruby In Your Mouth

2044: Lick Smear Wipe Suck Drench Touch Suckle Drip Gooey Hot Bad Bitch Baby Freak Freak Freak Freak Unnhhh

2099: Lick Our Meat And Give Us Money

3000: A Ruby Tuesday’s ad executive wakes up in the middle of the night, sweating. What if our commercials aren’t sexy enough, he panics. What if nobody understands that our burgers symbolize sex. Fucking. Penis and vagina. Almost unconsciously, he draws the fingers of his right hand into a circle and weaves the forefinger of his left hand in and out of said circle. Because that’s the universal sign for sex.

He gets no more sleep that night.

2123: Slide Your Dick Into These Burgers, We Don’t Even Care, Pull Your Fucking Dick Out In The Middle Of The Restaurant And Just Fuck That Burger Over The Little Orange Plastic Tray, Just Do It, No One’s Watching, They Are Also All Fucking Their Burgers

2248: Our Burgers Will Literally Suck On Your Genitals Until You Achieve Orgasm Or Your Money Back

2327:  ♪ Fuck, Fuck, Fuck, Fuck Our Burgers ♫  ♪ Fuck Them With Your Face

2505: The promise of Idiocracy finally achieved; Ruby Tuesday’s will at this point only sell handjobs.

[Image via Flickr]

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24 Comments

  1. icebergmama +22

    Sweet, juicy perfection, Mallory. I predict this ad campaign is going to backfire badly (I almost said “blow up in their faces”, but that seemed uncomfortably appropriate)

  2. elsamac +20

    Fun between the buns? “We won’t judge you for wanting to see what’s between our hot, buttery pretzel buns”?

    … I think this is my first exposure to a casual-dining promo strategy hinging on unambiguous references to anilingus.

    1. elsamac +1

      Even before you made that remark, I assumed it would resemble some body part, but I’ve tilted my head and squinted my eyes every which way and still can’t see it. Can someone pinpoint the constituent parts for me?

      … I might be sorry I made that request.

  3. Brunhildenburg +8

    This really got me craving a bag of Dick’s.*

    *only people in Seattle and Sir Mix-A-Lot fans will get this.

  4. iena

    Can we post gifs ’cause all I can think of is that scene in Wet Hot American Summer where Paul Rudd’s character shoves the girl he’s making out with away and says, “Ew. You taste like a burger.” Sexy.

  5. Kelsey

    Definitely made the mistake of going to a Ruby Tuesday’s “ironically” recently. The joke just didn’t last long enough to make it worth the while. The year 2123 is the one I’m waiting for.

  6. mkpatter +4

    It is so not going to take 500 years to get to handjobs. I give it 50, tops. And before that, they will sell burger fleshlights.

  7. Megano!

    It is so not going to take 500 years to get to handjobs. I give it 50, tops. And before that, they will sell burger fleshlights.