The Psychological Warfare of Candy Crush Saga

 

 

 

 

 

Candy Crush Saga tries to break you down psychologically.

When you fail to complete a level and you fail spectacularly, you are shown your failure and invited to persevere or quit. No one likes a quitter.

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When you fail to complete a level and you’re kind of close to the promised land, the game tries to manipulate you into continuing with the sweet seduction of telling you that you only have 7 more jellies to clear. What are 7 jellies? That’s nothing. You know you want to clear the jellies.  Now you have a choice. You can continue to play and be the best person you can be or you can give up. You can GIVE UP and break the game’s heart.

 

 

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When you do not succeed in completing a level, the game coldly tells you, “Level failed! You did not reach the goal!” The exclamation marks are designed to emphasize your failure and make you feel even worse about yourself for not being able to conquer a simple video game, you goddamned loser.

 

 

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If, at this point, you have not succumbed to the coercive tactics of the game, it reminds you, yet a third time, that you failed (exclamation point).  Then it reminds you of how you failed. You did not clear all the jelly. You did not collect all the orders. You did not bring down all the ingredients.

 

 

 

 

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Even when you do well, the game is manipulative. When you complete a level, it offers you the sweet taste of instant gratification. You don’t have to wait. You can Unlock know! Exclamation point! Unlock now without asking anyone for help. Be self-actualized. Be the best that you can be, goddamnit.

 

 

 

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I spent an unmentionable amount of money on Candy Crush Saga this weekend, is what I am saying.


28 Comments

  1. TimTamGirl +15

    In addition to our joint account, my wife and I have small separate accounts so that we can make personal purchases, buy gifts in secrecy, etc. Both logical and sentimental. Valid.

    …Eeeeeexcept that mine seems to go to buying off Candy Crush a staggering amount of the time.

  2. ramina +3

    I had to disconnect my facebook from all of the Sagas because I just spent SO. MUCH. MONEY. on Candy Crush and its iterations.

    Now I only spend money on the games that I have earned from Google Rewards so I don’t feel as bad.

  3. sparkwoodand21 +26

    I had to stop playing Candy Crush because it was invading my dreams. I replaced it with Two Dots, which is as addicting functionality-wise, but much better designed and less visually overstimulating. I bought a LOT of cheats for Two Dots on my previous phone. When I got a new phone, I started the game over and promised to play it “clean” – no in-app purchases! Pray for my strength.

      1. Es_Petal +2

        Level 82 has defeated me – after about a month of not managing it I have binned it from FB and will just have to reinstall it, start again from the beginning and bin it again at 82! I’m not paying money for it though.

        1. sparkwoodand21 +5

          Keep trying! Get those booster boxes! I’m back up to 140-something after starting over. You got this.

          … wow I’m sad

          1. allofthewhine +2

            I’m on level 279 of 335* and this is the first time since the game was released that I have been so far back and I feel just AWFUL about it.

            *iphone, i hear android has fewer levels at this point

          2. sansdromeda +3

            Android just got a new update today- we’re up to 335 as well! Good thing, too- I’ve been going back and trying to increase my stars/medal-hunt.

          3. sparkwoodand21 +1

            Honestly, it was kind of a relief to start over because I was so frustrated with those f-ing monster dots, it sucked all the fun out of the game. Hopefully when I get back up to the 200s they’ll have rebalanced some of the really hard monster dot levels.

          4. Es_Petal +1

            It just stopped being fun though, and the booster boxes never helped me get more than half the goal. I don’t mind it taking a few days but this was impossible bar a total fluke of them falling to make squares. I don;t play facebook games to give me extra stress, I play them for mindless relaxation and it wasn’t at that point.

        2. politeyeti +1

          I find that it’s at least partly luck on the hard levels. If you get a good spawn you’re fine, but I’ve been sick for days on one where I just can’t get a good start.

  4. Just_a_Dinosaur +24

    Roxane Gay is analyzing the manipulative psychological tactics of so-called “free-to-play” video games?

    This is pretty much the intersection of all that I love.

  5. Eris +13

    When I was in school, I got myself into a legitimate Bad Place because of the crippling guilt I felt when I went a day without feeding my neopets. I can’t imagine what would happen if there was actual money involved.

    1. Heidi

      Replying a few days late, but this speaks to my soul (though school was college). And then I realized neopets was actually a weird christian cult? and that was hard to take. And I could imagine my neopet dying as I stopped playing.

  6. halloweenjack64 +12

    I turned to videogames as a relatively benevolent habit after sobering up; I very quickly deleted Candy Crush from my phone after realizing that it was a very effective and ruthless scheme to duplicate the financial ruination, if not the physical, of substance abuse habits. (I still play videogames, but stay away from those that allow for unlimited in-game purchases.)

  7. annecara +1

    I’ve had to limit myself to one Candy Crush purchase a month, because otherwise I would spend way too much money on this.

  8. DebRox +9

    Factor in the “I don’t think you’re ready for this jelly” earworm times eleventy carry the licorice.

  9. Lethologica +2

    Is there real appeal in playing Bejeweled: Algorithmic Addiction Edition? I actively steer clear of anything by King DE or Zynga. (As opposed to most games, which I passively never get around to playing.)

  10. hedinthecloud +14

    I am a stubborn person. Very stubborn. So I felt a perverse sort of triumph of getting to level 425 of Candy Crush without spending a cent (and 200-something of the owl levels). But when I reset and rooted my phone, and lost all my progress, it felt like such a relief I realized just how much willpower the game was sapping.

    Of course, now there’s twenty. It never ends.

    1. Apollonia +4

      I used to play Cookie Jam (which is basically a total rip-off of Candy Crush). I never spent a cent on it either and got up to level 400ish. I had to uninstall it from my phone when I realised I had to make the choice between finishing my post-grad studies or professionally playing this stupid game. Seriously, the feeling I got when I deleted it was like a giant weight had been lifted off my shoulders. These games are such an utter time suck. You know, even as you’re playing them, that there are million better things you could be doing, but you slog through the levels anyway.

  11. shortstoria +5

    I play Bejewelled! (Butterflies is the best) It looks the same-ish from what I’ve seen snooping over people’s shoulders on the train. And there’s no money involved. Sometimes they just make you close an ad. That’s ok with me 🙂

  12. whydoiplaysomuchcc?? +7

    Sooooo it is totally possible to game candy crush! (Well, on iOS anyway) Just set your clock forward when you run out of lives to get more and turn on airplane mode to get quests to play to access new chapters. I’ve spent probably hundreds of hours, but zero dollars on this game. Sigh. That’s not really a great trade.

  13. ecurve +13

    I stopped playing Candy Crush and instead play Frozen Free Fall, which is basically the exact same thing except it doesn’t hassle your friends and it is marginally less obnoxious about hassling you. Also, I liked “Frozen”.

    What I DON’T like is that if you select Anna and lose the level, she will give you the tiniest little shake of her head. Elsa gives you a compassionate and wise look; Elsa understands what it is to try your best and still fail. Olaf is visibly astonished, as if he had been so confident of your triumph that he cannot quite believe it has not come about. But Anna… Anna shakes her head as if the only reason she were not disappointed in you was that she never had any confidence in you in the first place.

    STOP JUDGING ME, ANNA!

  14. Lady_Honoria +5

    I do not have a Candy Crush problem only because I find it overstimulating and harsh to look at.

    What I did have was a Veggie Heroes problem or whatever it is called. The one that is basically CC but with cute vegetables that go ‘oooh!’ when you match them up.

    I have had to institute a moratorium on all flash games. One is not enough. Two is too many, etc. The veggie problem came because my boyfriend downloaded and played ONE LEVEL of candy crush and I saw it over his shoulder and I was gone.

    Seriously.

    As Skinner boxes go, at least they are fun to look at?

  15. scritchproductions +12

    This method has never failed me yet:

    Change your password on iTunes (or paypal) to something insanely long with variable numbers, hashtags, and exclamation points replacing arbitrary letters.

    Write it down on a piece of paper, and save it in an obscure place in your apartment that you can’t easily access.

    Then forget this password promptly. (easily done)

    Every time they ask you for money you will not be able to comply. You will be irate about it. You want to comply. Really really want to.

    You might even consider hunting for the password. But it’ll be at home and you are on the bus or in the office loo. And you will not comply.

    While playing Dragon City this tactic has saved me from purchasing £15.00 worth of gems so buy myself that very very special dragon they won’t let me breed myself. (Those bastards)

    Khaleesi Out.

  16. Scritch

    This method has never failed me yet:

    Change your password on iTunes (or paypal) to something insanely long with variable numbers, hashtags, and exclamation points replacing arbitrary letters.

    Write it down on a piece of paper, and save it in an obscure place in your apartment that you can't easily access.

    Then forget this password promptly. (easily done)

    Every time they ask you for money you will not be able to comply. You will be irate about it. You want to comply. Really really want to.

    You might even consider hunting for the password. But it'll be at home and you are on the bus or in the office loo. And you will not comply.

    While playing Dragon City this tactic has saved me from purchasing £15.00 worth of gems so buy myself that very very special dragon they won't let me breed myself. (Those bastards)

    Khaleesi Out.

  17. cosetthetable +1

    Candy Crush Soda whatever seems to be a bit easier than the normal Candy Crush, and if you flip between desktop and mobile, you have more lives. The mobile versions of these games seem to be better at making things easier if you’re stuck on a level for a while and letting you through, and the Soda version seems to make you ask for friend’s help to get through WAY WAY less often than normal Candy Crush.

  18. Iamcomment +3

    I started on Facebook and very interested in this game. I’m on level 270 and this is the first run through since the diversion was discharged that I have been so far back and I feel only awful about it.