The National Geographic Society and 21st Century Fox announced today that they are expanding their partnership in a venture that will include National Geographic’s cable channels, its 127-year-old magazine, digital and social platforms, maps, travel, and other media.

Under the $725-million deal, Fox, which currently holds a majority stake in National Geographic’s cable channels, will own 73 percent of the new media company, called National Geographic Partners. The National Geographic Society will own 27 percent.

Officials at National Geographic and Fox said the deal will bring greater financial stability to the Society’s media products and its scientific research arm, which have operated as a non-profit since National Geographic’s founding in 1888.

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