Everyone can feel good about this! Non-profiteers, lyric essayists, essayed lyricists, people who care about publishing but don’t live in New York City, New Yorkers (you can afford to be magnanimous! You have all the stuff New York has in it!), everyone who’s mad at Amazon, punching enthusiasts, 41-year-olds, Minnesotans, the scrappy, award winners, and so on:
Graywolf Press, a nonprofit outfit in St. Paul, Minnesota…has been winning for a while. Over the past few years, as publishing conglomerates merged, restructured, and grappled with Amazon, a midwestern press snuck in and found a genuinely new way forward for nonfiction. Leslie Jamison’s The Empathy Exams entered the Times best-seller list at No. 11, while Claudia Rankine’s Citizen, a half-versified meditation on racism, stormed post-Ferguson America. Each has sold more than 60,000 copies, putting them in Graywolf’s all-time top five. Citizen just went back to press for a tenth time, putting it close to having 100,000 copies in print. That hardly puts Graywolf in league with Penguin Random House, but neither is it just a scrappy little press punching above its weight. It’s a scrappy little press that harnessed and to some extent generated a revolution in nonfiction, turning the previously unprepossessing genre of the “lyric essay” into a major cultural force.
The term lyric essay was popularized in the ’90s by the writer John D’Agata (a Graywolf author) to describe a hybrid form of nonfiction that accommodates verse, memoir, and criticism. But its origins go back at least as far as Susan Sontag and Joan Didion, journalist-critics whose work is magnetically personal. Its present-day progeny is more diverse and more direct, answering to a very modern hunger for well-worded social arguments rooted in identity and experience. It’s a rapidly expanding niche, where Ta-Nehisi Coates and Roxane Gay can turn painful confessions into powerful exhortations while — in a different mode — Karl Ove Knausgaard and Sheila Heti can make universal claims out of private stories. On this shifting ground, Graywolf’s poet-critics are punching above every weight class.
The publisher’s very good 2014 wasn’t a fluke but a culmination (and its lyric-essay run continues with this year’s The Argonauts, Maggie Nelson’s deconstruction of both gender and genre). Publishing just over 30 books a year, Graywolf has had authors win four NBCC awards, a National Book Award, two Pulitzers, and a Nobel Prize — all in the last six years. This year, it will exceed $2 million in sales for the first time. No other independent press, never mind a 41-year-old nonprofit, has come so far so fast. It didn’t happen by accident.
Mallory is an Editor of The Toast.