Locked in a bitter competition with Crayola and 3M, the Mr. Sketch marker company was searching for an edge to corner the elementary school coloring market. The brightest minds in the marker industry were assembled to design the new product, and the resulting innovation was destined to change the business forever: Mr. Sketch Scented Markers. The only problem was figuring out which smells would go with each color. For the first time ever, we are privileged with a raw behind-the-scenes look at some of the most important discussions in the history of grade school arts and crafts: the flagship Mr. Sketch 12-pack.
The following transcript involves a board room discussion between Mr. Sketch executive Head Suit Stevens, and his project team, Boggs, Jeff, and Marty.
Orange/Blue
Head Suit: Now, orange is obviously orange, and blue is obviously blueberry, that much we can all agree on, right?
Boggs: God, I love the smell on that blueberry sample.
Jeff: Marty, you look like you’re having second thoughts.
Marty: It’s just…are any of you guys worried that kids are going to smell these markers and think that they’re food? And then take a big bite out of one of them and get really sick from it or something?
Head Suit: Yeah, little bit.
Marty: I don’t want that on my conscience.
Head Suit: If it makes you feel better, we can stamp ‘Non-toxic’ on the outside of the box.
Marty: Are they non-toxic?
Boggs: We’re getting off-topic guys, come on.
Purple
Head Suit: I have a feeling purple is going to be huge for us. We need to really nail this one. I vote for grape.
Jeff: Grape.
Boggs: Grape.
Marty: Plum. I like plums…why are you looking at me like that? No plums? Fine.
Black
Head Suit: Black licorice. Next.
Yellow
Head Suit: Now, yellow is a tricky one. You can go banana, or you can go lemon. I’ve seen this thing done both ways, so we want to really put some thought into it.
Jeff: Banana worked out pretty well over at Laffy’s.
Boggs: Laffy’s is bush league. We’re trying to appeal to a more discerning consumer demographic. Think about it, yellow Skittles…lemon. Yellow Starburst…lemon. Yellow Jellybeans…lemon. These are some high end companies, and the market seems to be trending towards lemon.
Jeff: Runts went banana.
Boggs: Correction—Runts tried to go banana.
Marty: Why isn’t “Yellow Apple” ever used as an artificial flavor?
Brown
Head Suit: Okay, let’s see, what should brown be?
Marty: How about…POOP!
Head Suit: Sure, Marty, you can go ahead and prepare the different test samples. Idiot.
Marty (mutters): Like it would be any worse than black licorice.
Boggs: What about cinnamon?
Head Suit: Cinnamon? That’s not a fruit!
Boggs: But I can’t think of any fruits that are brown!
Head Suit: Well, what flavor is brown Starburst?
Boggs: THERE IS NO BROWN STARBURST.
Jeff: Oooh…there should be. We’ll come back to brown.
Marty: Yeah, we’ll come back to brown later.
Head Suit: Quit acting like you’re part of this, Marty.
Pink
Boggs: Have any of you guys seen the prototype for the box that these markers are going to be sold in? My buddy in packaging showed me a sneak peak, it was kinda weird.
Jeff: How so?
Boggs: Well there was this cartoon watermelon guy that was like the main focus of the entire box! I don’t object to pink being watermelon, but that doesn’t seem right.
Head Suit: Don’t waste your breath arguing that one. It’s an order coming straight from the top, and it’s non-negotiable.
Jeff: That is kinda weird. What’s ol’ Mr. Sketch’s fascination with watermelons anyway?
Head Suit: Greater men than you have been fired for even thinking that question, and that’s Packaging’s problem now anyway.
Red
Head Suit: Gentlemen, we’ve got ourselves another toss-up here with red. Jeff, you’re Lead Nose on this operation, what smells better: strawberries or cherries?
Jeff: Well, strawberry smells better in nature, but artificial cherry smells better than artificial strawberry.
Boggs: Mind. Blown.
Head Suit: That’s why we pay you the big bucks, Jeff, it’s for calls like that!
Marty: What about raspberry?
Head Suit, Boggs, Jeff: No.
Marty: Why don’t you guys ever use any of my ideas?
Head Suit: Because we all know you’re a talentless hack who only works here because you’re Mr. Sketch’s nephew.
Green
(following a long discussion and some brainstorming that doesn’t give much progress)
Boggs: There’s always sour apple. Nothing earth-shattering, I know, but that’s usually what the candy firms go with when they need a quick fix for green.
Jeff: Sour apple isn’t a very inviting smell though. Plus, we’re not candy.
Boggs: We’re sort of like candy. Except you smell it.
Marty: It’s like nose candy!
Head Suit: Let’s not refer to it as that ever again.
Boggs: So sour apple is out, if I understand correctly?
Jeff: Yes, let’s keep the ideas flowing though.
Marty: What about grape?
Jeff: We already DID grape!!
Marty: Well, it would still be open if you guys hadn’t shot down plum!
Jeff: You know what has a nice, smooth aroma? Mint.
Marty: Mint’s not a fruit!
Jeff: Sure it is!
Boggs: Uhh…maybe we ought to have two greens in there then; one mint and one green apple. Just to play it safe.
Brown (pt. 2)
Head Suit: I think it’s time to buckle down and revisit this brown issue.
Jeff: Hey, what about coconut? Coconuts are brown, aren’t they?
Head Suit: Only the shell. Our market research indicates that 58% of marker consumers associate with the white fruit on the inside when they think of coconut.
Jeff: Oh, drat. Boggs, you getting anything from the research team?
Boggs: Tree limes! It says right here, “can be found in red, blue, and brown varieties!”
Head Suit: It will never work. People aren’t going to associate limes with any color except green.
Marty: Limes! That can be our fruit for green!!
Head Suit: I already wrote MINT on my legal pad in capital letters, I’m not changing it now.
Black (pt. 2)
Marty: Look, it smells terrible.
Head Suit: Don’t worry about it.
Boggs: Hold on a second, Stevens. The whole black licorice thing seemed to come out of nowhere; and you wrote it down awfully fast, I don’t think we’d even reached a consensus on it.
Head Suit: Well hey, we all know it’s pretty freaking difficult to find a black fruit. I’m just working with what I’ve got here!
Boggs, Jeff, Marty: Blackberries.
Head Suit: Well…it’s a scent thing. Jeff, you know what it’s like, I think the chemists would have a really difficult time capturing the proper blackberry essence. It’s a tricky formula…very costly and time-consuming to figure out.
Boggs: Well we can certainly do better than this. I mean, we’re supposed to be leading innovators of the industry, and this thing smells worse than a black Sharpie.
Marty: I actually really like the smell of Sharpies.
Boggs: So do I, now that you mention it.
Jeff: Let’s just have ‘black Sharpie’ be our scent for black!
Head Suit: No.
(The project deadline is fast approaching, and tensions run high as the crew frantically tries to finish the set)
Head Suit: Okay quick, give me something for turquoise.
Jeff: MANGO!
Head Suit: Got it.
Marty: Mangos aren’t even close to being turquoise.
Boggs: They don’t need to be. This thing is due in 10 minutes, and we still don’t have anything for brown!
Marty: Poop is sounding mighty good right about now, isn’t it?
Head Suit: How about chocolate?
Jeff: Chocolate is more of a crayon smell.
Head Suit: You’re right. I still vote for cinnamon then.
Marty: Still not a fruit.
Jeff: We could do like, tree bark.
Boggs: …Excuse me?
Jeff: I’m sorry guys, it’s been a long day. I’ve got nothing left.
Head Suit: And we have no time left. We’re just going to have to do cinnamon.
Marty: What should its little logo icon be then?
Head Suit (sighs): Put a stupid cartoon bear on it for all I care. At this point, it won’t make any less sense than the rest of this crap. Just get the final draft up to his desk.
Jeff: All I can say is, Mr. Sketch is not going to be happy about this.
***
(20 minutes later, heard from the office of Winthrop Sketch)
“I LOVE it!!!!!”
Tags: business, humor, markers, scented markers, school supplies, snozzberries smell like snozzberries
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NOO BLACK LICORICE IS THE BEST AND THE BEST SMELL
I loved the black marker. Black licorice 4ever.
SNOZZberries? Who ever heard of a snozzberry? TBH she was quite the snozzberry.
Brown Mr. Sketch markers smell like themselves, and like nothing else that exists on the planet.
I was just gonna ask “what DID the brown ones smell like?” because I honestly can’t remember.
I remember the smell, but for the life of me I can’t describe it.
rootbeer and / or sassafras
Brown Mr. Sketch markers smell almost, but not entirely, unlike cinnamon.
Fuck! The Toast! You are killing it SO HARD TODAY!
I want to go out and buy a pack of these markers and spend all night drawing more than anything right now.
I gave a pack to my son for his 18th birthday.
(I mean, I gave him other stuff too. The metal head-scratching implement is the favorite, but the markers were close.)
Oooo the head scratchers rule! They feel so creepy good!
You said cinnamon and I just got a full-on flashback to that cinnamon smell. Actually, I can still smell it. I’m smelling it RIGHT NOW. This is eerie. oh God now all I want to do is buy an entire pack of these things and inhale deeply for about an hour.
This is literally the dumbest thing and I love it so much.
I always thought brown was burnt marshmallow? Maybe another brand.
I remember both! So maybe there was another brand/a Mr. Sketch expansion pack. I also remember there being a dark red that was raspberry scented, but that might have just been my obsession with raspberry everything.
I thought it was root beer. I must be thinking of something else
“Correction—Runts tried to go banana.”
That got a big, genuine belly laugh from me. Thank you.
Can you explain this joke to me? I’m sad I don’t get it.
Have you ever had Runts? They vaguely taste like the fruits they’re supposed to, or at least fake versions, but the banana one isn’t anywhere NEAR banana flavor, real OR artificial.
Ah! Ok. I am familiar with Runts but don’t typically associate with candy that isn’t chocolate, so I did not know about the flavor disparities. Maybe I’ll find a quarter and a candy machine to try a handful… (those don’t even exist anymore, do they)
The poop joke was my favorite. *Throws self away*
Poor Marty, he thought he’d be the wacky fun guy and this would endear him to the others. “That Marty, what a riot!”, he thought they’d say. “You never know what he’ll do next – it’s like a roller coaster ride!”
Sorry Marty, take it from me, it never works out that way. They just think you’re weird and ignore you when they’re not outright insulting you. Don’t be yourself.
Things I love:
— this post
— Marty
Marty should quit his job and escape to wherever Gracie went.
Where is that fic I would read it.
I had to bite my lip to keep from laughing aloud in the office. I was not entirely successful.
Ah, yes, the ol’ sneeze-cough-wheeze. I know it well.
Oh, this was glorious.
this reminds me so much of the celery incident clip from the new season of portlandia.
BACON!
I use these markers every day at work and it’s one of the best parts of my job.
Also, they really ARE non-toxic! It’s vegetable dye. A colleague’s son ate one, and was totally fine.
Whoaaa
Hard to imagine, considering how incredibly artificial the smells are.
are you sure he’s fine because why would you eat a marker ever.
Maybe because [some of them] smell delicious?? Also I think he’s under 5 years of age.
I read this because of course I would but I was surprised by how much I love it. I love it!
Mmmmm….. the brown cinnamon was the BEST.
Thissss is my favorite thing I’ve read all week I am sitting alone in the dark chortling gleefully. (I’m doing work in the microscope room so it’s not as weird as it sounds)
I was also really into scented crayons around this same time, I guess it was a trend or something. Anyway, I’ll never forget the smell of the stinky ‘black leather’ crayola.
Black leather crayola is cracking me up! I am imagining a small child using it to calmly color in a picture of a dominatrix.
Curious about this leather crayola thing (apparently a black crayon called “Leather jacket”) I fell into this site: http://www.crayoncollecting.com/ccolor23.htm I’m getting no more work done today…
I grew up poor, so I usually got second hand crayons and stuff, and I remember the day I got a single scented crayon in a bag of mixed normal crayons and it BLEW MY MIND. I loved it. I’ll never forget that weird artificial banana scent. I would sit in my room and just smell it sometimes.
Ok, reading that comment back my childhood sounds practically Dickensian, but it really wasn’t that bad and I’m really not that weird, honest.
I was given a packet of scented crayons and a colouring book when I was like 13 as part of a weird summer camp secret gift exchange and I loved the smell of the black “leather jacket” crayola so much I used as much black as I possibly could because the smell released better after being coloured with.
I still love the aroma of that crayon, and the mint aroma of the Mr. Sketch Markers.
But really the whole box of those markers smells like pre-school to me.
NOTE FROM US GOVERNMENT OFFICIAL: in training, we use Mr. Sketch scented markers all the time and all of us are pretty into it. All your government is trained by smelly markers. END NOTE FROM US GOVERNMENT OFFICIAL.
*happiness*
“I LOVE it!!!!!”
That Winthrop Sketch had good instincts.
Chocolate IS SO a fruit. I took botany
In daycare we would just color squares with these and use as much ink as we could without breaking the paper – and then smell them until that ran out too. Good times.
Head Suit: You’re right. I still vote for cinnamon then.
Marty: Still not a fruit.
Jeff: We could do like, tree bark.
Boggs: …Excuse me?
Please tell me Boggs is saying “… Excuse me, cinnamon IS LITERALLY TREE BARK,” because CINNAMON IS LITERALLY TREE BARK THIS IS AN OUTRAGE I AM OUTRAGED.
(My best friend had the scented markers when we were little, but I instinctively knew not to mention them to my parents, who would disapprove of training children to huff paint or ink products.)
So I believe you and all, but like, how do they get the bark into those rolled up sticks then?
I mean, I am definitely that person who clicks on the Buzzfeed article about things you didn’t know grew like that, because I do not know how things grow.
Recently a few friends and I determined cork must come from a tree via the Fall Out Boy album titled “From Under A Cork Tree,” so, I’m just really sorry.
I’m guessing (which is just another way of saying “I don’t know”) that the bark is shaved off in flattish pieces and that it curls up as it dries.
[goes off to Google] BLAMMO, YES: “In several European languages, the word for cinnamon comes from the Latin word cannella, a diminutive of canna, ‘tube’, from the way it curls up as it dries.”
Awesome, that is a great thing that I learned today, and you’re a genius guesser.
I never knew what the turquoise was meant to smell like and am disturbed to find that it actually is mango. I have no idea whether it smells like mango or not, because I didn’t know what mangos were as a child, but I do know that there is no conceivable reason to associate them with turquoise. What even is that?
I did this! Well, I drew a strip underneath my nose, and I think it was dark blue.
Also it was grade one.
I just want to throw this out there that when I was little, my mom taught for the Too Good For Drugs (it’s like D.A.R.E. for elementary school) program, and I would sit in her office after school reading all her pamphlets on drugs (ranging from The Evils of Marijuana to actual scary shit like PCP), and I was lectured strongly on the dangers of huffing markers. All of this is to say that when these markers came out, I was terrified of them and thought they were a corporate plot to trick me into using drugs. I was a nervous child.
I can still clearly remember what most of these smelled like and I haaaated black because I always hated black licorice. I mostly just tried to use red for everything because you can’t go wrong with that artificial cherry smell.
I can’t be the only one who tasted these when I was a kid (yellow was the only one that tasted like what it smelled like, in case you were about to run out and buy some to lick). In high school my stoner friends and I got really into creating new scents by smelling multiple markers at a time. Pink and light green smelled delightful.
I was always mildly grossed out by brown because of the poop association. And I hate cinnamon to this day. Not sure which came first!?