ByMolly Schoemann

Molly Schoemann is a writer from NYC who currently lives in North Carolina. You can find more of her humor and satire at her website or by following her on Twitter.

  1. Three months before release: Affix blurry, incomprehensible band posters to bus shelter ceilings across the city. Some posters will feature a tiny QR code in one corner. When scanned by a smartphone, the code brings up a website containing three riddles about the band. Solve all three, and that night a brick is thrown through your bedroom window with a thumb-drive taped to it. That thumb drive contains the name of the new album’s super-secret hidden…