How to Submit Work to Us in the Most Pleasing Manner Possible -The Toast

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Hello, young lovers. As the sole proprietor of our submissions email, there are certain things that occur with sufficient frequency that I thought it might be helpful to address them in one place, and for all time! Do not fear that you, a beloved (and paid!) author for our site, are being subtweeted; dozens of people do these things, or don’t do them, and I forget about it immediately and hold no grudges, unless you are the subtweeted and disgraced writer mentioned below in #5.

Here are some thoughts on best possible practices:

1. Although I generally write back very quickly, and never consciously allow an email to be unanswered for more than three days, dear God, please do not poke me after 24 hours and ask if I got your email. I got it! I will be responding. If it’s been a week, please do feel free to check in, sometimes things do happen! In late January, a Gmail glitch disappeared a handful of my emails, and it has been helpful to receive queries on those.

Sometimes I confer with Mallory on pieces, and then it will be a little longer so we can discuss them together. I am never mad at writers when they get antsy and check in after three hours, especially first-timers, but it does really gum up the works. I think authors are sometimes just twitchy because we’ll have had a rapid-fire exchange of emails during the pitching process, but then when I receive the actual 1200 word submission, I set aside time two days later to sit and read it very carefully, and they worry I have forgotten them. I have days in which I receive literally fifty pitches, same-day turnaround is not to be expected, though it is often received.

1a. (This is Mallory.) I do not write back very quickly. I forget to check my email and then I’m ashamed of how much email there is and then I start to see follow-up emails from people whose first emails I still haven’t read and the subject lines are all things like “Just checking in…” or “Following up…” or “Wanted to make sure you got my first email…” I just wanted to take this opportunity to apologize. I have no plans to get better at this. I have no suggestions on how to fix this. (End Mallory transmission.)

1b.  Mallory is not lying about this, and she never responds to my emails either, and we are like wyrd freakish sisters, so don’t be offended.

1c. (This is Mallory.) YOU SAID I WAS GETTING BETTER AT THAT

1d. You accepted praise and then backslid.

2. We have a marvelously healthy submissions folder! New, non-topical pieces are being scheduled into April/May, which is GREAT!  It’s WILD. Yay, wonderful submissions. As a result, do not worry if your piece doesn’t run right away, or in a few weeks; I’ve just started telling new writers that they can expect it’ll be at least two months before it goes up. It is no commentary on the quality of your piece, it’s just, you know, if it’s about Jane Austen, she’s been dead a really long time and I’m gonna run that thing on the Olympics first. I am always happy to tell you the exact date your piece will run once it’s on the schedule (though sometimes things get pushed out), please just ask nicely. Also, if you would like your piece to tie in to a certain event (your book launch, a sporting event, your birthday, etc.) I am almost always able to accommodate such requests if they are given to me in a timely fashion.

3. (This one is obviously unreasonable.) In keeping with streamlining the process, normal pitching is best if you have not written the piece yet, because then I can tell you if it’s the sort of thing that interests me and if I already have a similar piece in the queue and provide suggestions on what I’d really like to see. If you HAVE written the piece, you just don’t know if we’ll be interested in the idea, go ahead and attach it or share the Google doc with me. It just adds unnecessary steps to the process if we have this sort of exchange:

Author:  Any interest in a piece on [this cool idea?]
Me: Yes!  That would be interesting.
Author:  (immediately sends piece they have already written)
Me: I like it!

instead of 

Author: Any interest in a piece on [this cool idea?] If so, I’ve attached it. If not, please have a lovely day.
Me: Thank you, I like it!

It sounds like this is a tiny thing, but it really makes a huge difference in my workload when it happens A BUNCH of times, and I would appreciate it.

3a. (ENTER MALLORY, STAGE RIGHT.) Don’t ask me what my email address is. It’s mallory@the-toast.net. Don’t email me asking what kind of pieces we’re looking for. You tell me, dirtbag. Don’t ask me questions that we answer on the submissions page. It’s a very nice submissions page. We worked very hard on it. Don’t send me a promotional email about your book and then ask if we’d “like to run anything about it.” That’s not a pitch. If you would like to be interviewed about your book, you can ask us and we will say yes or no, depending on whether or not we like your book. If you’d like to pitch us a piece about your book, fling it along. Don’t just say “my book exists, do you feel like giving me a writeup,” because the answer is no, I do not, I would rather write jokes about teens and make Matt Lubchansky draw them for me. (I still love you. And I’m very excited and proud that you wrote a book. Exit Mallory, pursued by a bear.) 

4. If you are pitching and have NOT written the piece yet, I’d love to see a clear, well-outlined paragraph about what you want to write your piece about, and either links to your previous writing, or a few paragraphs of the proposed piece. This is because it’s super awkward for me to have to say “I like your idea, but I literally have no idea if you’re a good writer, not everyone is, and I don’t want to waste your time spending 3 days writing something I won’t run.”

images-15. We recently had a dustup with an author who had signed her contract, written the piece, checked in to see when the piece would run, and then I saw a version of the same piece on another website that very week (I had said: “Hey, I like THIS part of the story, focus on that part and the other part can be an aside” and the other website ran her story the exact opposite way). Do not do that, you will not be appearing on The Toast (or on the other website, again, because they do not like being part of such a thing). Ask, always, if you have a question about that sort of thing, and I’ll be so happy to work with you.

5a. (Mallory lumbers out of the inchoate darkness) Related: we do not accept simultaneous submissions. Remember that submissions page I told you about? It says we don’t accept simultaneous submissions. Don’t send them to us. Don’t write emails to us that address us as “Dear Bustle” or “Dear Hairpin editors.” I’ll make fun of you on Twitter, which is the worst thing that can happen to a person.

6. If I have turned down three poetry submissions of yours in a row, there is no point in sending more. It may be that I think your poetry is good, it’s just clearly not working for our site in particular.

sherlock.2x01.a_scandal_in_belgravia.hdtv_xvid-fov 3907. If you wrote me a “Gal Science” column, and your name is Molly, and you waived your fee (THANK YOU), can you email me? Yours was one of the emails lost in the late January glitch, and I have a mysterious note in my schedule that says: Gal Science – Molly (free) and literally no trace of it in my system.

8. You know how Mallory writes those amazing Texts From, now available in bookstores near you? Don’t send me Texts From submissions. That’s her series. Generally, when I get pieces that say “I was inspired by Mallory’s…”, they almost never work, because we all want to be Mallory, but only Mallory is Mallory, and she is sufficient unto herself. You have so many beautiful ideas of your own, go with those instead!

8a. Sometimes I tell white men to stop pitching us for a while, because I can. You may approach when I grant you permission, but do not make eye contact. Bring a gift. Retreat quietly, with your head bowed, without turning your back to me. I can smell fear. I can also smell false bravado, and I will tear you to elegant shreds. (Mallory wrote this part and forgot to say it was her, so, um, don’t worry, white men, Nicole still loves you as unique individuals and tolerates you as a group.)

9. Here are a brief list of things we will almost never accept:

  • Pieces about why you think a particular actress is overrated. We do not care.
  • Pieces about Miley Cyrus.
  • Pieces about Girls.
  • Pieces from white people about people of colour.
  • Pieces from straight people about queer people.
  • Pieces about nostalgia for childhood books: we have Jaya Catches Up, and Mallory writes about it, and there are just so many many many of them, we’re not taking on more, and I get more pitches to write about YA than about anything else.
  • Pieces that are about your child: Mallory and I have privacy concerns about it, and even if you change your kid’s name, they’re still immediately identifiable because….

10. We will only let authors use pseudonyms if they are survivors of abuse, or face danger if their identity was known. If you just feel embarrassed that your job will know you’re writing about Glee fanfiction, we ain’t going to help you hide that. Embrace your truth. Oh, but trans people can use whatever name they feel like.

11. We don’t do formal trigger warnings, we will instead make sure the subject matter is apparent in the title so that people can choose to read or not accordingly.

12. The words “problematic,” “privileged,” and “-shaming” are on Mallory’s banned list. Which is not to say that we’re uninterested in posts about problems or shame or undeserved material/cultural comforts, we just want better, more specific words for these ideas.

13. If you’ve got questions about contract wording, or want permission to republish, or you’re wondering where your money is, email our managing editor (also named Nicole, to make things as easy as possible for you!) at nikki@the-toast.net.

14. If your piece has been published elsewhere (again, even on your Tumblr), we cannot pay you for it. However, if you wish to waive payment, we are happy to consider publishing it, though we republish pieces only rarely!

15. There is only one space after a period.

16. Don’t pitch us on Twitter, that’s where I say weird shit about how Daniel Craig’s face would fit perfectly into your vulva like Pangea.

17. This piece will be linked from our submissions page so you can always find it.

18. Mallory also wants to see more pitches about your moms.

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I’m glad we’ve had such a lovely chat. I will be in the comments to answer any additional questions!

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Ahhhh I did this and checked in with Nicole to see when my piece would run because I have a hobgoblin in my brain that whispers malicious and false things to me constantly. I will show myself to the stockade.
4 replies · active 465 weeks ago
I wish with all my heart that every publication in the universe would do this.
1 reply · active 579 weeks ago
Here for the dumbest and the smartest questions imaginable.
37 replies · active 560 weeks ago
Is it possible that you've misidentified which numbered item is about a subtweeted and disgraced writer? Because #5 seems to me like it's possibly a better candidate for that than #4.

But I don't know, maybe someone was a real jerk about not providing a sample of their writing.
1 reply · active 579 weeks ago
I do not have a Twitter, but sometimes I wonder what I'm missing out on. The answer, of course, is this:

"Daniel Craig’s face would fit perfectly into your vulva like Pangea."

Good God I love Daniel Craig. No one else understands.
2 replies · active 579 weeks ago
This is awesome, and useful, if I ever decide to motor on a 19th-century popular lady fiction piece. Hooray for transparent editors!
NO NO NO NOOOOOOOOOOOO WHYYYYY
"15. There is only one space after a period."
25 replies · active 578 weeks ago
Brace yourself. Submissions are coming.
This is the best. I can vouch that if you mostly avoid all of these, your experience submitting to the toast will be easy, painless, and full of pleasant interaction. They are amazing.
I want to see a Texts From piece that is actually just texts from Mallory. I bet 1/3 mention witches.
2 replies · active 579 weeks ago
Does Mallory's desire to see more pitches about moms expand to elder female relatives in general? No particular reason...

Also, BLESS YOU BOTH FOREVER this is golden.
I like you guys so much that I read this whole thing despite having zero intention of ever submitting anything. Hearts.
One other thing? No, I have never discussed you with Mallory or Nicole. No, I don't think they are snubbing you. I think you're special. They think you're special. Everyone is a snowflake. You're all snowflakes. So stop asking me.
2 replies · active 579 weeks ago
I also wanted to thank Nicole for being possibly the most awesome rejector around. Some editors really make you feel like turds for wanting to write for them. I swear Nicole's rejections make my next pitches better, whether they're for The Toast or anywhere else.
3 replies · active 579 weeks ago
I can also vouch for the pleasantness of The Toast when submitting pieces!
1 reply · active 579 weeks ago
I was so tempted to email something like this after reading it but I will just leave it as a comment instead of trolling your inbox.

To: mallory@the-toast.net,
From: Me
Subject: pitch
Hi Mallory,
Please RT this joke I think it's funny

Sincerely,
Me
4 replies · active 579 weeks ago
Dancing Narwhal's avatar

Dancing Narwhal · 579 weeks ago

Are initials accepted in lieu of a pseudonym? I ask for people who don't quite fit into the category that allows pseudonyms but don't have tolerant workplaces and do have a particularly scary ex we don't want to be able to google us. Alternatively, is there a middle ground of like, first initial and last name?
2 replies · active 579 weeks ago
I have never submitted anything for publication anywhere since the literary magazine in college accepted my short story about a cat, but I am now going to use this to formulate the greatest possible Toast piece ever.

It begins with a mom-scientist who has no strong feelings about Miley Cyrus, but is best friends with Daniel Craig.

I haven't written any more of it, but is this something you'd be interested in publishing? You can see my comment history for a sample of my writing.
4 replies · active 579 weeks ago
Figwiggin's avatar

Figwiggin · 579 weeks ago

Re: 9, does that include fiction about people of color?
1 reply · active 579 weeks ago
If we want to follow up on a submission we haven't heard back from, would you prefer us to reply to the original email, or send a new email?
1 reply · active 579 weeks ago
MYCROFT U GIVIN ME LIFE RITE NOW
"I’ll make fun of you on Twitter, which is the worst thing that can happen to a person." Mallory favorited two of my tweets and I treasure that, if she began making fun of me on twitter I would not handle it well.

ETA: Mallory is a hate-faver and now I have to take to the sea.
This is wonderfully helpful and extremely pleasant (except of course for the person getting raked over the coals in #5). Thank you guys for not only producing an awesome site, but valuing your writers and contributors, and actively making things easier and more pleasant for everyone involved. You guys do yeoman's work to create all this, and I am so glad this website is a functional and enjoyable place to work with.
Also if Mallory made fun of me on twitter I would die and then at my funeral the eulogy would be Mallory reading the tweet over and over again, while everyone in the church laaaughed and laaaaaughed and my corpse crawled out to bury itself in the earth.
My paranoia is at such a fevered pitch that I went through this list and slowly lost my mind trying to think of times where I did any of those things.

BUT! Like Brook I can say from experience that pitching and writing for the Toast is more or less painless and also kinda fun.
That this was posted literally four hours after I submitted an essay is a gift from the universe to my anxiety-ridden self. THANK YOU, NICOLE!
1 reply · active 579 weeks ago
Not sure whether I'm more or less intimidated now. Probably...less.
Having just read your submissions page, I am now burning with the desire to know whether you would, in fact, accept a submission about the personal experiences of a reanimated Sylvia Plath.
1 reply · active 579 weeks ago
I used to work for a small book publishing company that served a very specific niche market, and we actually really enjoyed the wildly inappropriate submissions we'd sometimes get. (Oh! Here's a proposal for a book on the history of children's backyard games -- too bad we specialize in books on firearms, militaria, and various hard-core fighting arts.) Even so, I prided myself on writing a nice rejection letter and even received a couple of thank-you notes from authors we'd turned down. We learned that no matter how plainly you spell it out in your proposal guidelines, you're still going to get things that have no place in your world. Good luck!
1 reply · active 579 weeks ago
"Sometimes I tell white men to stop pitching us for a while, because I can. You may approach when I grant you permission, but do not make eye contact. Bring a gift. Retreat quietly, with your head bowed, without turning your back to me. I can smell fear. I can also smell false bravado, and I will tear you to elegant shreds."

Yessssssssss. PS, totally stealing "elegant shreds."
Is there like an appropriate amount of time that should pass in between pitches or submissions? So for hypothetical example, if an authoress was to have a piece accepted, and then think of a super excellent idea around 13 days later, would it be Too Soon to pitch it to The Toast even if she was super excited about it?
3 replies · active 579 weeks ago
Can someone publish my book at a sporting event on my birthday so I can ask Nicole to publish my piece that day?
OH, and I think Mallory changed the last one to asking for posts about moms instead of the original "jokes about moms" but I don't actually want parenting pieces! We're fine with posts about YOUR mom, though.
4 replies · active 540 weeks ago
chickpeas's avatar

chickpeas · 579 weeks ago

I am a two-space period person working in a one-space office, so let me just whisper these words to my sistren: "global find-and-replace." No one ever needs to know.
1 reply · active 579 weeks ago
Moe Murph's avatar

Moe Murph · 579 weeks ago

Random Reactions In Order (I) a.) "Oh God. Author IS subtweeting me. Shame, fear, sweatiness. b.)Don't poke, don't poke. NEVER poke. Hides hands behind back c.) Writers are squirming, inbred puppies with car sickness; d.) Please provide illustration of Ms. Mallory Lurking In The Inchoate Darkness; e.) Please provide same of Ms. Mallory Yanking Chain of Slow and Ponderous Toast Publisher; f.) YAY! I know what "pitch" means now! g.) Is that a picture of Sherlock's brother Mycroft at end?
1 reply · active 579 weeks ago
"Daniel Craig’s face would fit perfectly into your vulva like Pangea"

Please, let's discuss this more. Yes? YES!
In my half-awake pillow-smothered state this morning, I was planning out some kind of pitch about... cat doulas? So with this sign from the universe, I will start writing that up right away. Cat doulas are the new miniature horses, maybe?
This is SO useful, and thanks especially for giving me a sense of how things work on your end, because content providers (i.e., me) don't know shit about what happens once our work is in the cosmic queue. I was reading something by the guy who draws Dilbert the other day and it was the first time I didn't imagine the comics in my specific copy of the paper being hand-inked and lettered before the whole thing was rolled up and thrown in my yard. Always helps to get my head out of the clouds or my navel, and I will pitch with attachment or propose the as-yet-unwritten henceforward in my travels.
This is all pretty awesome advice for the care and feeding of editors, generally.

ZOMG, double-submitting. (exits screaming)
1 reply · active 579 weeks ago
Okay. I recognize that I'm late to this party but on a (really crucial) side-note: I really hate the word problematic. If it were not extremely problematic to do so, I would pitch something about how much I find that word problematic immediately. It expresses absolutely nothing. It makes me want to scream. What it actually means is "I find this thing sort of gross but I don't know what's gross about it at all and I don't know if it's racist or sexist or what-ist so I'll just say the p word and hope that'll show everyone I'm one of the good ones".

I'm done now. I'm sorry I really didn't expect to have a paragraph of feelings on this. I originally just wanted to comment to say the toast is remarkably always free of this word. How splendid.
2 replies · active 472 weeks ago
hHHHHOW

might a gal submit her ART TALENTS for consideration-- would you prefer artists approach with a pitch for a specific piece?
1 reply · active 579 weeks ago
"You tell me, dirtbag," is a thing I'm going to try to say a lot now.
Mallory's Mycroft. Amaright?
Till now I thought Vice Magazine had the wittiest submission guidelines I'd ever read but this is way, way better. On an unrelated note I submitted something that's approximately 1,390 words to you guys, is that too long? I'm a little unclear on the word count restrictions.
I can't tell if #18 is sarcasm or not.

Signed,
A Mom.
I feel I must pitch something to this site after reading this post ... mainly because the pure honesty in "we all want to be Mallory [or insert anyone else whose voice we like; I happen to really like Nicole's]" and the pics. Hrmmm... what can I come up? Mwahahaha.
I've just read the entire submissions page without my glasses, I must admit that it was quite brave of me. After which I also read each and every comment below it (another brave move on my part). I am grateful for your advice and guidance and would like to say thank you in advance, I look forward to working with you.
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