How do you two describe The Toast to people who’ve never heard of it? What are some pieces you’d each consider to be representative of the Toast?
Mallory Ortberg: Oh God, this was maybe my least favorite part of coming up with a website. I’m so grateful we got our (tiny amount of) funding from within our company, because if I had had to go around trying to explain what we wanted to do to a bunch of strangers, I would not have this job right now. “Just read it, it’s going to be great” was my general go-to. If I’m trying to explain what I do to someone in real life, and I need to gauge their Internet Subculture Awareness, I’ll try to say something like “editorial” and “general interest” before asking if they’ve heard of Gawker. If they haven’t, I give up and don’t explain anything. If they have, I name a handful of other websites that get progressively closer to what we do until they haven’t heard of one and I say “Well, it’s kind of like that,” and then I ask them what they do.